Holiday Campaign
Campaign + Brand Extension
Working with marketing, I helped lead a team of writers and designers to develop a 2024 holiday campaign. Celebrating the idea of this being “your season”, we wanted the campaign to feel joyful and energetic. We came up with a unique look and feel, custom holiday brandmark, messaging, photography, color palette, unique patterns and decorative elements.
Project Scope
Holiday Campaign
Holiday Logo
Brand Messaging
Art Direction
Landing Pages
Emails
Paid + Organic Ads
Design Team
Tempo Marketing
Year
09/01/2024
Moodboard
Pulling from various brand touch points, I developed a look and feel that was distinctive yet born from the Tempo brand. Leveraging brighter colors, and whimsical details we pushed to capture the feeling of joy.
HOLIDAY COLOR PALETTE
Pulled from Tempo weight colors.
HOLIDAY LOGO TREATMENT
Extended across ecomm, email and paid ads
CAMPAIGN LETTERING + DETAILS
Messaging visual to highlight seasonal promotions. Pattern born from Tempo brand
The result? 68% more sales than 2023.
