Tempo Brand Refresh
Brand Extension + Launch Campaign
In April of 2023, Tempo was launching T2.0, a product initiative that incorporated wearables and readiness scores, leading to enhanced progress for members. With this new launch, Tempo partnered with Basic Design Agency, to rehaul the Tempo website, marrying the new product features with our external brand. My role was to develop brand assets based off of this redesign.
Project Scope
Launch Campaign + video
Email Templates
Brand Guidelines
Paid + Organic
Landing Pages
ASA Ads
Design Team
Tempo Marketing
Year
04/01/2023
One of the core objectives of the refresh was to unify the Tempo app + workout experience with our website + marketing materials
My role as the brand designer was to take the established look and feel of our recently updated website and extend across all marketing touch points. This included developing new guidelines, a launch video, templates for all email marketing, social posts, landing pages, ASA ads, paid ads, etc.
Wanting to ensure a cohesive brand experience, we established brand guidelines that included brand messaging and key design components such as color palettes, photography, logo application and iconography.
With the launch of 2.0, we developed a promotional video highlighting the new updates in the Tempo experience
